For those who’re keen on mobile advertising, chances are you’ll be questioning whether you should focus your efforts on SMS textual content messaging, or on pre-recorded automated phone calls. It’s an amazing query – and it has stumped marketers for quite a while!
So what’s the suitable alternative for contemporary entrepreneurs? Do right this moment’s customers and shoppers desire phone calls or SMS messages? In this article, we’ll take a look at the pros and cons of text messaging and phone calls – and assist you figure out which option is right for you! Let’s get started.
The Pros and Cons of SMS Text Messages
SMS text messaging is way newer than advertising with phone calls. SMS messages have only really been widespread for about two decades, but they are a very powerful advertising and marketing tool. Let’s take a look at the advantages and drawbacks of utilizing SMS marketing now.
99% open rate – 99% of all text messages are opened, and 90% of these are opened within 3 minutes.
Real-time delivery and advertising messages – Because SMS messages are opened so rapidly, they’re nice for time-delicate provides and marketing messages to your opted-in customers.
Highly interactive – It’s easy to set up DialMyCalls to allow -method SMS text messaging, polls, and more by way of SMS text messages – boosting buyer engagement!
SMS messages are restricted to one hundred sixty characters – It may be robust to fit your marketing message into such a small area, so emails or voice messages could also be higher for some companies.
Customers could depart your service in the event you ship too many messages – Users have to “choose-in” to receiving your SMS messages. When you spam them with messages, they may go away – reducing your market size.
Not everybody makes use of SMS (companies) – Some individuals still use landlines – particularly at small companies, so you may’t use SMS text messages to contact all your customers.
The Pros and Cons of automated phone message Phone Calls
Now that we’ve broken down among the execs and cons of SMS text messages, let’s talk about the advantages and disadvantages of utilizing phone calls to broadcast your marketing message.
Simple and economical to get began – It is easy to get a list of your customer’s phone numbers through decide-in and rapidly begin sending your marketing messages.
Can send pre-recorded messages – With DialMyCalls, you possibly can file a message and ship it to hundreds of individuals at once. You’ll be able to even customize your message based mostly on each individual list of phone numbers.
You can reach a large audience shortly – Just about everybody has a phone, so you may be able to quickly reach thousands of people along with your pre-recorded calls.
Many people screen their phone calls – Most individuals aren’t going to pick up the phone once they see a call from a number that they do not recognize. This implies that a lot of your calls could go unanswered. This is particularly unlucky because…
Most people do not check voicemail – Solely 18% of individuals check voicemail messages from numbers they do not know. This implies that, in case your phone call goes unanswered, your customer is unlikely to listen to the pre-recorded message you permit behind.